The New England Journal of Higher Education, the publication of the New England Board of Higher Education, published a detailed article by Amenta Emma Principal Michael Tyre about how colleges and universities can express and build their brand through campus design.
Michael offers a framework for thinking about long-term campus planning, as well as questions that may guide design changes on campus to reinforce the school brand as students, faculty and staff contend with COVID-19 restrictions this year.
The article includes examples from Quinnipiac University, The New School, College of the Atlantic, University of Virginia, Middlesex Community College and more.
