Building the Brand: Creating Identity and Shaping Experience

Michael Tyre, Principal at Amenta Emma Architects, will be presenting with Liz Bender, Assistant Director, Capital Planning & Design at Quinnipiac University, at the 2020 SCUP North Atlantic Regional Conference in New Haven. In this session, they will demonstrate how Quinnipiac University communicated its updated brand identity through physical campus renovations. Attendees will learn how to define what an institutional brand is and how to incorporate the brand mission in the planning and design of academic spaces on campus.

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